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Performance sports and active-lifestyle advertising agency | Client case study BSX Sporting Goods Technology Brand Activation

BSX Endurance Sports
Austin, TX

CLIENT: BSXinsight is the world’s first prick-less lactate training device.
AGENCY: Branding-by-Context is a sports advertising agency who can help start-ups get the most bang for their investors buck.
TASK: This new technology was ready to change the way professional endurance athletes and coach’s train - users included cyclists, runners and triathletes. BSX wanted to tell their unique story so core influencer's could understand, adopt and train the weekend warrior.
HOW WE DO IT: BSX Athletics started with a boot-strap kick-starter campaign, gained momentum at industry trade and grass-roots events and sold directly online with enough margin to open future retail channels. BXC provided a holistic approach; pricing, positioning, product design, packaging through e-commerce web design.

Team: Drew Dougherty, Drew Hoffman, Joshua Ariza, Deidre Reed, Dave Sheek, Nils Nilsen/Photo

Original action photograhy produced by BXC and photographed by Nils Nilsen
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Promos and pop for events and live demos

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