From Zero to Hero.
360° Brand Campaign for a sports performance tech startup.
Brand DNA Strategy Logo Design Production
Website Brochure Packaging
Copy Writing Tagline Illustrations/Icons
Trade Show Booth POS Display Photography/Producer
Ecommerce Website Design
Retail product packaging
Product launch brochure
Product user manual
Original action photograhy produced by BXC and photographed by Nils Nilsen
Promos and pop for events and live demos
BSXinsight is the world’s first prick-less lactate training device. Branding-by-Context is a performance sports branding studio who can help startup’s get the most bang for their investors buck. This new technology was ready to change the way professional endurance athletes and coach’s train - users included cyclists, runners and triathletes. After practically stealing our name, BSX wanted to tell their unique story so core influencer’s could understand, adopt and train the professional or the weekend warrior. BSX Athletics started with a boot-strap kick-starter campaign, gained momentum at industry trade and grass-roots events and sold directly online with enough margin to open future retail channels. BXC provided a holistic approach; pricing, positioning, product design, packaging through ecommerce web design.
Team: Drew Dougherty, Drew Hoffman, Joshua Ariza, Deidre Reed, Dave Sheek, Nils Nilsen/Photo