CLIENT: BSXinsight is the world’s first prick-less lactate training device. AGENCY: Branding-by-Context is a sports advertising agency who can help start-ups get the most bang for their investors buck. TASK: This new technology was ready to change the way professional endurance athletes and coach’s train - users included cyclists, runners and triathletes. BSX wanted to tell their unique story so core influencer's could understand, adopt and train the weekend warrior. HOW WE DO IT: BSX Athletics started with a boot-strap kick-starter campaign, gained momentum at industry trade and grass-roots events and sold directly online with enough margin to open future retail channels. BXC provided a holistic approach; pricing, positioning, product design, packaging through e-commerce web design.
Team: Drew Dougherty, Drew Hoffman, Joshua Ariza, Deidre Reed, Dave Sheek, Nils Nilsen/Photo
• Brand DNA Strategy • Logo Design• Production
• Website• Brochure • Packaging
• Copy Writing• Tagline• Illustrations/Icons
• Trade Show Booth• POS Display• Photography/Producer