CLIENT: 18|8 A premium barber shop revived and tailored for today’s man’s needs. AGENCY: The Branding-by-Context team proves that you don’t always need a large agency or budget to do great work. TASK: Revitalize the brands image, expose the soul of 18|8, inspire our customer & team, provide the tools to communicate effectively. HOW WE DO IT: Strategically refine our clients communications to be on trend, amplified, engaging, and relevant to our customer. Define our “DNA” and share our story. Develop a consistent brand story and experience for all 18|8 Salon communications. Become respected. Become Desired. Create an army of Brand Ambassadors.
Team: Drew Dougherty, Felipe Bascope, Wednesday Aja, Jen Phillips
• Brand DNA Strategy • Franchisee Presentations• Identity Guidelines
• Retail Website• OS App Development• Digital Production