BXC | Luxury Lifestyle Branding



18|8 Men’s Salons
Irvine, CA


CLIENT: 18|8 A premium barber shop revived and tailored for today’s man’s needs.
AGENCY: The Branding-by-Context team proves that you don’t always need a large agency or budget to do great work.
TASK: Revitalize the brands image, expose the soul of 18|8, inspire our customer & team, provide the tools to communicate effectively.
HOW WE DO IT: Strategically refine our clients communications to be on trend, amplified, engaging, and relevant to our customer. Define our “DNA” and share our story. Develop a consistent brand story and experience for all 18|8 Salon communications. Become respected. Become Desired. Create an army of Brand Ambassadors.

Team: Drew Dougherty, Felipe Bascope, Wednesday Aja, Jen Phillips



BXC can make the shaggiest of brands look great



Good creative’s are great to know




Our Branding Creative Director will personally respond to your request ASAP.