CLIENT: Since 1924 Mountain High has been the so-cal local’s local resort. AGENCY: Branding-by-Context is an experienced outdoors and action sports branding agency here in Southern California. We were born for this stuff. TASK: MTH is the closest and easiest snow destination in LA. It is diverse with all levels of riding, rich with history and where the LA locals POW. HOW WE DO IT: This is where being true to yourself pays off in mountains of joy. Snow before glow is our mantra. It’s not a fashion show, it’s family and friends skiing and snowboarding. Our inspiration is the rustic nature of the resort and environment. We renewed contract terms with Mr. Yeti and tag-lined it up with "Legends Begin Here". Weather they’ll admit it or not most of SoCal’s professional legends experienced snow for the very first time here at Mountain High. So should everyone’s.
Team: John McColly, Drew Dougherty, Joshua Ariza, Corinne Nicewick, Garner Dumas, Christian Prolamonte, Steve Elliot