CLIEINT: Quiksilver/Kelly Slater. AGENCY: BSX is no stranger when it comes to working with professional athletes or action sports heroes. We are branding in action. TASK: Quiksilver’s core surf and travel accessories brand needed all the pieces necessary to look as legit as the brand’s founding CEO and their core ambassadors including: Dane Reynolds, Kiron Jabor, Roy Powers, Alek Parker, Jeremy Flores Magnum Martinez and Patrick, Tanner and Dane Gadauskas. HOW WE DO IT: Kelly and his team were heavily involved with product design and brand development and BXC was there to listen, process and bring home the goods. BXC and the Quiksilver in-house team created all the pieces needed to launch this new brand into the core surf market. That’s pretty much what we do dude.
Team: Drew Dougherty, Kennedy Grey, Christian Prollamonte
“BXC did a great job from original concepts thru actual production and activation. The BXC team developed new logos, fonts, ad campaign concepts, line guides, web site and general marketing ideas for Komunity Project. We are very happy with the way Drew worked with our team to implement all of the above.”