“I help brands refine their ethos, champion their aspirational spirit and up their game.”

As an accomplished brand sherpa and marketing problem solver, Drew has earned a reputation as the go-to for fortune 500 brands specializing in active, youth, outdoors and lifestyle branding. He has a knack for refining brand personality through branding strategy, campaigns and product development.

He got his big break as the promo art director at Surfing Magazine. Shortly after an infamous industry dip, Drew traded in his last possession of value (a 1980 Harley Wideglide) for his first Mac computer and started working as a designer/art director for several of SF, LA and OC ad agencies.

Drew later joined the Santa Cruz O’Neill wetsuit and sportswear family as the Global Creative Director managing the in-house agency, and was their rebranding catalyst. He created strategic brand guidelines, campaigns and marketing tools that lead and inspired change throughout the organization on a global level.

Drew returned to to Southern California to begin the branding-marketing consultancy; Branding By Context (aka BXC). He and his company have since built a solid reputation and client roster including Mountain High, Giro, Callaway, McDavid Sports, Felt Bikes, Camelbak, Patagonia, Quiksilver, Nixon Watches, LKQ Automotive, Beach Bunny Swimwear, 18/8 Barber Shops, Hasbro, Mattel, Mophie, Jaybird Audio, E & J Gallo, and living icon’s Kelly Slater, LeBron James and Jennifer Lopez.

Drew has lectured to students across the country including Savanna College of Art and Design and University of Texas, and has been interviewed for NPR’s Marketplace on the subject of logo design. His work has been recognized by Print magazine, the Addy’s and SIMA.

Need a hand or two? Gain access to over 20+ years of experience, brand management chops and resources, and let’s make things happen.

Drew Dougherty, 949-677-7324
Brand Marketing Consultant
& Straight-Up Optimist.

Download the Portfolio
Photo: Nicola Augustson
Callaway Golf advertising agency of record

“Drew’s passion, creativity and enthusiasm is infectious. He is a brilliant mind that will take any brief to a design that will not only meet and exceed your expectations it will make you wonder if he is from this planet. Thank You for elevating our brand.”

Johnny Rodriguez, Sr. Marketing Manager - Callaway Golf

ONeill advertising agency of record

“Drew has a perfect feeling and knowledge of action sports communication concepts and advertising. Next to that he has very strong graphical skills. Besides creating all sorts of concepts himself, he did an excellent job to support the campaigns and promotions we created at O’Neill Europe.”

Mark Koevermans, Marketing Director - O’Neill

Jaybird Audio sports brand design agency

“Drew has an incredibly ability to get behind the emotion and thoughts of the consumer and really understand what drives them. I love working with Drew - he’s a great guy to deal with.”

Judd Armstrong, President/Founder - Jaybird Sport Headphones

Nixon Watches

“Drew is an expert in the process of creating professional level visual communication with an edge. His diverse sports branding experience affords him a unique perspective to solving problems. His work ethic and communication skills are among the best, both of which I find paramount to the successful execution of a creative project.”

Eric Crane, Product Brand Manager - Nixon Watches

It’s what we do.

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Seed Investment Pitch Decks
Pre-Launch Validations
Identify Demographics
Channel & Sell In Tactics
Evaluation, Pricing & Merchandising
Product Design & Development
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Go-to-market Strategy
DNA Positioning & Manifesto
Corporate Identity
Branding Guidelines
Naming & Taglines
Look & Feel
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Marketing Content
Tradeshow Booth Design
Campaign Strategy
Brochures & Product Catalogs
Film, Video & Photography
Copy Writing & Editing
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Product Graphics & Illustrations
Trend Forecasting
Look Books, Guidelines & Key Art
All Media Production
Creative Art Direction
Director & Producer Services
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Retailer/Distributor Engagement
Compliant Product Packaging
Point Of Purchase Display
Labels, Manuals, Instructions
Engineering & Dielines
Printing & Fulfillment
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Custom CMS & Web Development
Lead Capture & CRM
Social Media, SEO, Keywords
Inbound Content Management
Ecommerce, Shopify, Magento
KickStarter, Blog, YouTube

Bring your product
to life & to market.

From your product name, logo, graphics, package, sales brochure, retailer sell-in, tradeshow booth, website, demo video, retail POP, advertising campaign, and event activation through to your customer’s purchase, unboxing and social media post, we help you connect the dots, and connect with retailers and customers.

Contact BXC Design

We will respond to your request ASAP.
Or call 949-677-7324.