Designed to Ride.

Packaging & Goggle Helmet graphics for action sports brand Giro.

BXC helped Giro design their global retail packaging system for snow, MTB and road-cycling product including helmets, goggles, gloves, shoes and more. Giro wanted the packaging to be equal to their design philosophy. So our new concepts focused on performance and function then aesthetics. The boxes are design for maximized yield by minimizing cut-off waste, and a pop-bottom to increased assembly time, trimming costs. 100% compostable ink and paper. Packaging should be more than recyclable and customers save these boxes for storage!

BXC also creates product graphics. We provide concept sketches, illustrations, decorative logos, patterns and color breaks for the snowboard helmet/goggle winter sports apparel line. Merchandised as a set, so retailers can expect a fresh selection of technical outerwear accessories every season, and help people look cool and ride smart.