Anything for lift tickets.
Campaign & Branding refresh for Mountain High Resorts.
Since 1924 Mountain High has been SoCal’s first local’s resort. Our task was to help tell the resort’s unique story with a fresh new look and be more inviting to famlies. Rad not radical. MTH is the oldest, closest and easiest snow destination in LA. It is diverse with all levels of riding, rich with history and where the LA locals POW. Snow before glow is our mantra. It’s not a fashion show, it’s family and friends skiing and snowboarding. Our inspiration is the rustic nature of the resort and environment. We renewed contract terms with Mr. Yeti and tag-lined it up with "Legends Begin Here". Weather they’ll admit it or not most of SoCal’s snowboarder legend’s experienced snow for the very first time at MTH.
What we did for Mountain High.