Define. Design. Dominate.
Branding Identity Campaign for Kelly Slater, Dane Reynolds and Quiksilver.
BXC is no stranger to working with professional athletes or action sports heroes. (Drew worked for Jack O’Neill for 6 years.) The BXC team is branding in action. Quiksilver’s new core surf and travel accessories brand needed all the pieces necessary to look as legit as the brand’s founding CEO, Kelly Slater and it’s core ambassadors: Dane Reynolds, Kiron Jabor, Roy Powers, Alek Parker, Jeremy Flores Magnum Martinez and Patrick, Tanner and Dane Gadauskas. Kelly and his team were heavily involved with product design and brand development and BXC was there to listen, process and bring home the goods. BXC and the Quiksilver in-house team created all the pieces needed to launch this new brand into the core surf market. That’s pretty much what we do dude.
What we did for Komunity.