Zero to Hero.

Startup Branding & Go To Market Strategy for a new performance product.

BSXinsight is the world’s first prick-less lactate training device. This new wearable tech was ready to change the way professional endurance athletes and coach’s train - users included cyclists, runners and triathletes. BSX Athletics started with a boot-strap kick-starter campaign, gained momentum at industry trade and grass-roots events and sold directly online with enough margin to open future retail channels. BXC provided a holistic approach; pricing, brand positioning, product design, packaging through ecommerce web design

What we produced for BSX Endurance.

Copy Writing


Final Production
Prepress hand off
Printer Direction

Vendor Management
Creative Direction

Go-to-market brand identity system and content - Product Launch

Ecommerce Website Design

BSX Insight wearable device retail product packaging

Original action photograhy produced by BXC and photographed by Nils Nilsen
Promos and pop for events and live demos

Want to learn about more about our process or pricing?
Call 949-677-7324 or [EMAIL] us.

Brand Strategy & Design. It’s what we do.

Creative Brand Positioning
Go-to-market Strategy
DNA & Manifesto
Corporate Identity
Branding Guidelines
Brand Marketing Campaigns

Web & Digital Media
Interactive Campaigns
Social Media Campaigns
Ecommerce & Online Catalogs
UI/UX & Site Maps/Flow

Packaging & Production
Retail, Pop-Up Shops, P.O.P.
Graphic Design & Illustration
Copy Writing & Taglines
Naming & URL Exploration
Way-finding Graphics

Experiential Environments
Tradeshow Booth Design
Icons, Typography & Marks
Product & Apparel Graphics
Film, Video & Photography
Animation Art Direction

Endurance Sports, Sporting Goods, Lean Startup Brand Design & Marketing Creative.

BXC | Startup Branding, Go To Market Strategy, Design & Production | California


We will respond to your request ASAP. Or call now 949-677-7324.