Building your brand is a journey that we want to share with you. Every touchpoint, part and plot needs to be be planned, budgeted and managed. From naming, logo, product development, packaging, copy wrting, phototography & video content, tradeshow, campaigns, e-commerce website, to your first social media post. BXC can help you "pack-smart" for your brand's adventure with strategic planning, consistency and efficiency.
Define and strategize. Creating your brand brief (DNA) will help strategically define who, what, why and how we can differentiate and positioning your brand and product personality competitively and uniquely in the market. The brief should strategically define the brands persona based on customer motivations, client insights, product category, company culture, history, sales channels and discover the emotions that inspire purchase decision makers. The DNA is an evolving document to be used by all involved as a foundation to develop brand defining creative concepts, marketing communications and product development inspiration. Client collaboration and input from marketing, sales and product teams are mandatory and can be quite enlightening.
• Align your brand’s personality and define your motives • Share a single brand mission that fits in all categories • Be flexible. Not constraining • Define a place to own in the customers mind • See whaite space oportunities • Build trust and define heritage • Be inspiring • Know who you are • Share a consistent voice • Be truthful • Define aspirations and qualities to strive towards • Know where you’re going • Be on the same page internally, with retailers and your customers • Get projects approved faster
Together with our clients we analyze the complexities of your brand’s culture, product, competition, channels, services and data to understand, discover and unlock opportunities to better connect and inspire customers and teams. A well positioned creative strategy aligns our holistic process, and in time, builds renewed enthusiasm, smarter products, more effective marketing concepts and equips your army of brand ambassadors and advocates.
Take advantage of our 20 plus years of experience and our little black-book of industry cohorts.
Partner up & grow with BXC.
Call to learn more: 949-677-7324
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